Having hopes and dreams comes easy, giving life to them is the difficult part. A lot of research, planning and spending is involved, all of which takes a lot of time and effort.
Still, many people will gladly do all this in order to make their business dreams a reality. But very often, they complain about the problem of finance and how it prevents them from bringing their business ideas to life.
As Africa’s most preferred smartphone brand, TECNO Nigeria understands this. Which is why, since 2017, the brand has brought light to the hopes and dreams of young people by empowering 8 Nigerians and counting with one million naira each to establish their various businesses through the #LightUpYourDream campaign (LUYD).
Take for instance, Emeka Nnamani a poultry farmer with over one thousand chickens. Since emerging as one of the winners during 2018 edition of the competition, he and his mother are doing really great and have continued to grow their poultry business, supplying businesses and other small-scale poultry farmers in his community.
Another winner, Jeremiah Okon, who is a ginger farmer, wanted to be one of the biggest farmers in Africa. To do this, he needed to grow his business. After winning 1 million naira through the #LightUpYourDream project, he has been able to increase his farmland to 5 acres and his yearly yield of ginger to 1,500 bags a year.
There is also a fish farmer named Abiola Adesina who had difficulties maintaining his fish business. With the 1-million-naira prize money, he was able to increase his fresh fish output and sustain his business.
Yet another winner, Basiru Bolatito was a seamstress in the South West. Winning the 1-million-naira prize money made it possible for her to move to a bigger city and buy modern sewing equipment which has increased her ability to service bigger clients, employ others and invest.
TECNO is however not stopping at this. The 2019 edition will see even more Nigerian youths given the opportunity to make their dreams come true because 7 people will emerge winners by going home with 1 million naira each. Little wonder they say TECNO is for Nigerians. This year’s edition will be the third of its kind courtesy TECNO Nigeria.
This year, over 17,000 entries were received at the end of the competition. Top 5 entries were selected every week for 5 weeks where the best two were picked weekly via vote by the audience. In all 10 people were selected for the grand finale where they are required to pitch their dreams to a live audience. 2 winners will emerge, going home with 1 million naira each. There will be 5 additional winners who bought the TECNO Spark 3 in retail stores and received a raffle ticket that qualified them for draws across the regions.
The #LightUpYourDream3 (LUYD 3) grand finale will hold on the 31st of May 2019 and will be streamed live on Facebook.